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Marketing Analytics with python

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1507/month

EMI Starting At

15,000

Total Program Fee

32 Hours

Learning Period

500+

Already Enrolled

Job Roles

Business Analyst
Enterprise Analyst
Management Consultant
Marketing Analyst
Process Analyst
Product Manager
Product Owner
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Marketing Analytics with python Course Curriculum

Module 1- Analytics - General

This module will guide the candidate with the knowledge of Analytics. Learn about the different roles in Analytics. Know about the tools and techniques in Analytics. Gain knowledge about Data Science, Data Mining, Statistics, machine learning, and more. Learn about the CRISP Modeling Framework.

1.1 What is Analytics (BI, BA, Levels, etc)
1.2 Why Analytics (Appl in various domains
1.3 Different Roles in Analytics
1.4 Tools and Techniques in Analytics
1.5 Data Science, Data Mining, Statistics, Machine Learning, Su
1.6 CRISP Modeling Framework
1.7 Scales of Measurements

Module 2 - Python Environment

This module will help the candidate to gain knowledge about the Python Environment. Learn about Anaconda setup and various IDEs, GIT, and more. Create and Manage Analytics/ML Projects

2.1 Anaconda - Download & Setup
2.2 IDEs - Jupyter, Spyder, PyCharm
2.3 Git - Setup and Configuration with IDEs
2.4 Creating and Managing Analytics/ ML Projects

Module 3 - Basic Programming and Data Structures

This module will help the candidate with knowledge of basic programming and data structures. Gain extensive knowledge about Libraries, NumPy, pandas, Matplotib

3.1 Basic Data Structures & Programming Constructs
3.2 Libraries
3.3 Numpy
3.4 Pandas
3.5 Matplotlib

Module 4 - Pre process and Descriptive Summary

This module will guide the candidate with the knowledge of Data Processing, Data Manipulation, and Descriptive summary. Know about Group summaries, crosstab, pivot, reshape data and manage missing values. Learn to manage indexes in Pandas, Scaling of data, and more

4.1 Pre Processing Data
4.2 Group Summaries
4.3 Crosstab, Pivot and Reshape data
4.4 Managing Missing Values
4.5 Outliers Detection
4.6 Various types of Joins, merge
4.7 Managing indexes in pandas
4.8 Partitioning data into train and test set
4.9 Scaling of Data (useful for Clustering)

Module 5 - Statistics

This module will guide the candidate through the basics of statistics in Business Analytics. Learn extensively about Hypothesis testing, Probability distribution, and Sampling Techniques

5.1 Basic Statistics (mean, median, mode)
5.2 Other Statistics (sd, var, quantile, skewness, kurtosis)
5.3 Hypothesis Tests (t-test, Chi-sq tests, etc)
5.4 Probability Distributions (normal, binomial, etc)
5.5 Sampling Techniques

Module 6 - Graphical Representation of Data

This module will guide you through the techniques of Graphical Representation of Data. Learn about the selection of graphs and types of graphs. Manage plot parameters and advanced graphs such as correlations, heatmap, mosaic, and more

6.1 Selection of Graph
6.2 Basic Graphs (histogram, barplot, boxplot, pie, etc)
6.3 Libraries (matplotlib, seaborn, plotline)
6.4 Managing plot parameters(size, title, axis, legend, etc)
6.5 Advanced Graphs (correlation, heatmap, mosaic, etc)
6.6 Exporting graphs

Module 7 - Modeling Techniques & Linear Regression

This module will guide you through the basic understanding of modeling techniques and Linear Regression. Know about multiple linear regression and its libraries. Learn the metrics of Linear Regressions and its application & assumptions

7.1 Modeling Techniques
7.2 Simple Linear Regression
7.3 Multiple Linear Regression
7.4 Libraries - sklearn, statsmodel
7.5 Predict DV on IVs
7.6 Metrics of Linear Regression(R2, RMSE, p-values)
7.7 Applications of Linear Regression
7.8 Assumptions of Linear Regression

Module 8 - Logistic Regression

This module will guide the learner with knowledge of Logistic Regression. Know the metrics of logistic regression. Predict the probability of DV on IV. Know extensively about applications of Logistic regression

8.1 Difference between Linear and Logistic
8.2 Logistic Regression
8.3 Metrics of Logistic Regression (confusion matrix, ROC curve
8.4 Predict the probability of DV on IV
8.5 Applications of Logistic Regression

Module 9 - Classification

This module will guide the candidate with the knowledge of classification in Financial Analytics. Understand the tree from the plot and know about the classification tree. Learn to improve tree accuracy using random forests. Know the applications of decision tree, KNN, Neural Networks, SVM, and more

9.1 Difference between classification and regression decision t
9.2 Understanding tree from the plot
9.3 Classification Tree - predict class, plot, accuracy
9.4 Regression Tree - predict numerical value, plot, RMSE
9.5 Improving tree accuracy using Random Forests
9.6 Bagging and Boosting
9.7 Applications of Decision Tree
9.8 KNN (k-nearest neighbors)
9.9 Neural Networks
9.10 Gradient Descent
9.11 SVM (Support Vector Machine)

Module 10 - Cluster Analysis

This module will guide you through the knowledge of Cluster Analysis. Know about the Clustering for grouping data and its types. Learn about extracting data in clusters and application of clustering

10.1 Clustering for Grouping Data
10.2 Types - Hierarchical & Non-Hierarchical
10.3 K Means - output metrics (iter, error, plot)
10.4 Hierarchical (Agglomerative & Divisive) - Dendrogram, Visu
10.5 Extracting the data in clusters, Cluster Centers
10.6 Applications of Clustering

Module 11 - Association Rule Analysis

This module will guide you through the knowledge of the Association Rule analysis. Learn to apply AR to the grocery store for market basket analysis. Know about the frequent Itemsets and rules and application of AR

11.1 Applying AR to the grocery store for Market Basket Analysi
11.2 Metrics- Support, Confidence, Lift
11.3 Frequent Itemsets and Rules; Filtering rules
11.4 Applications of AR

Module 12 - Text Mining

This module will guide the candidate through the understanding of Text Mining. Manage unstructured data and extract tweets from Twitter and words for sentiment analysis. Know the application of text mining

12.1 Managing Unstructured Data; Unstructured to Structured Dat
12.2 Extracting Tweets from Twitter
12.3 Extracting words for Sentiment Analysis
12.4 Wordcloud to visualize the frequency of occurrence of word
12.5 Applications of Text Mining

Overview of the Course

About Marketing Analytics with python Course

  • Duration/Mode: 32 Hours Live Online Training.
  • E-learning Access: Includes Recorded Videos, Projects and Case Studies Resume and Placement Support Job Opportinities and
  • Intership: Get access to job opportunities to top MNCs.

Benefits of Marketing Analytics with python Course

  • 1-Yr Prime Membership of EDONCE and avail the 360o placement support.
  • 100% Job Support exclusively entitled for BI Specialist Professionals.
  • 32-Hours Live Virtual Training.
  • Recorded Video of the Session for recap.

Key Features

EDONCE-Endorsed Certification

Earn a certificate backed by EDONCE, a recognized brand with industry and Government of India accreditation. Showcase your skills with a credential that enhances your professional credibility.

Mentorship from Industry Experts

Learn from trainers with decades of hands-on experience across top companies. Our mentors are seasoned professionals who bring real-world insights into the classroom.

360° Career Support

Get full access to placement services, including:

  • Personalized resume reviews
  • Mock interviews & job readiness workshops
  • Alumni portal for networking
  • Access to E-learning resources, and more

Earn It. Don’t Just Buy It.

At EDONCE, certifications aren’t handed out — they’re earned. You’ll receive your official EDONCE Certificate only after completing all course modules and passing the final assessment. It’s a testament to your knowledge, effort, and dedication, not just your payment.

✅ 100% merit-based certification process
✅ Government & industry-recognized certificate

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Level Up with Real Skills

Our courses are designed to equip you for the real world. Each module is carefully crafted to enhance your understanding, build practical expertise, and improve your performance — whether you're applying for jobs, preparing for interviews, or growing in your current role.

Example:

Real-world projects | Interview readiness | Portfolio building

"After completing the course, I landed a job at Wipro within two months. The certificate and skills made all the difference!"

— ⭐️⭐️⭐️⭐️⭐️ Ishita M., EDONCE Alumnus

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Your EDONCE Certificate is a symbol of your journey, and your achievement deserves to be celebrated.
We encourage you to:

  • Add it to your LinkedIn profile & resume
  • Post about your achievement on Instagram, Twitter, or Facebook
  • Join our alumni community and share your experience

✅ Shareable certificate link & badge
✅ Earn spotlight in EDONCE's monthly achievers list!

🔗 Share Your Achievement on LinkedIn →
🔗 Join the EDONCE Alumni Network →

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Have a question? Check out the FAQ

Is Edonce a reliable online learning platform?

Absolutely. Edonce is trusted by thousands of learners for delivering high-impact, industry-relevant education backed by expert mentorship, hands-on learning, and strong placement support.

Who is Edonce best suited for—freshers, working professionals, or career switchers?

Edonce caters to learners at every stage—from fresh graduates seeking career clarity to working professionals aiming for transitions or skill upgrades.

What makes Edonce different from other online education platforms?

We go beyond video lessons. Edonce offers: Personalized mentorship from global industry leaders Live projects with real business challenges Globally recognized certifications Complete placement support to land your dream role

How can I identify the best Edonce course for my career goals?

Each course comes with detailed modules, skill outcomes, and career paths. You can also book a free expert consultation to match your goals with the right course.

Are Edonce certificates valuable in the job market?

Yes. Our certificates are recognized by 1600+ mentors and hiring managers across top companies, boosting your visibility and credibility in both campus and corporate hiring.

Has Edonce helped professionals make successful career shifts?

Definitely. Many learners have transitioned into high-demand roles in product management, finance, analytics, and more—thanks to our practical case-based training and personalized coaching.

Which Edonce programs are most popular among learners?

Our top-rated programs include:
Finance: Financial Modelling & Valuation Analyst
Product: Advanced Product Management
Operations: Lean Six Sigma Black Belt (SSBB), Green Belt (SSGB)
Analytics: Business Analytics with Python, Data Science with Python

Which industries or domains does Edonce focus on?

We specialize in Finance, Product Management, Business Analytics, Operations, and Data Science—all tailored to current job market needs and emerging trends.

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Phone Number

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Email Address

@gmail.com

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